Baron Partners with Vizzion to Incorporate Traffic Camera Footage into their Broadcast and Digital Offerings
Baron, a leading provider of weather intelligence for broadcast media across North America has partnered with Vizzion to provide access to live traffic camera images and streams for its broadcast and digital applications. Broadcasters can seamlessly provide their viewers with real-time updates on traffic, weather, and road conditions through Baron’s Lynx platform as well as via their smartphones and devices with Baron’s suite of customizable weather apps and web tools.
With broadcast groups like Nexstar, Hearst, Sinclair, Scripps, Fox, NBCUniversal, and News-Press Gazette trusting Baron for their weather intelligence capabilities, Baron is a top name in traffic and weather provision for the broadcast industry. The Baron Lynx platform is one of the premier tools available to broadcast meteorologists. It features smooth and streamlined visualization capabilities, editable forecast models, social media posting, and photo-realistic maps. Now with the integrated Baron Traffic system, Vizzion’s comprehensive network of traffic camera imagery from over 39,000 cameras in the United States is available alongside live incident and flow data from North America’s top traffic data providers. “Through the last year of working with Baron,” said Keith Anderson, Vizzion’s Marketing Manager, “I’ve seen their commitment to their customers and I’m proud to work with them in providing a great traffic news product for broadcasters.” Traffic coverage has always been an essential part of any local news report, and Vizzion’s partnership with Baron has made traffic reports even more engaging. “As with our comprehensive and exclusive weather content, Baron looks for unique and compelling ways for our broadcast clients to tell the traffic story, and the extensive nationwide network of Vizzion cameras allows us to do just that. Our partnership has been very successful,” said Mike Mougey, VP / Broadcast Sales at Baron.
The ability to engage with customers across additional platforms is a great way to stay connected with audiences, and Baron has incorporated Vizzion’s imagery into its digital offerings to ensure that viewers are able to stay updated on the latest traffic information while on-the-go. Baron’s easily customizable applications now include Vizzion traffic cameras, making it even easier for users to make informed decisions, save time, and travel safer. Users can quickly view the latest image from a traffic camera in their area by simply tapping on a camera icon. By allowing the end user to identify and understand the cause of an issue, Baron is granting them the ability to develop a deeper understanding of the situation.
About Vizzion
Vizzion is the leading provider of road imagery for traffic, weather, road condition, and safety operations and applications. Through partnerships with over 200 different transport agencies and on-vehicle camera providers, Vizzion offers live feeds from over 100,000 cameras in 40 countries across North America, Europe, Asia, Australasia, and key markets in South America and Africa. Both on-vehicle and roadside traffic camera services are available through Vizzion’s flexible API and turnkey Video Wall application. Vizzion’s content is trusted by major apps, map providers, broadcasters, fleets, and automotive organizations. Contact busdev@vizzion.com for more information.
About Baron
Baron’s meteorological hardware, software and data are indispensable tools for organizations, businesses, and individuals critically impacted by weather conditions. Baron’s world-class scientists are continuously inventing new and more effective ways to collect, interpret, package, and display real-time, hyper-local meteorological information so that those who depend on the most precise weather intelligence for their safety and livelihood have access to professional decision-making solutions. Baron delivers critical weather intelligence when precision matters. Baron products are used in numerous industries such as automotive, transportation, aviation, insurance, marine, government and media. Major media outlets in North America trust Baron weather intelligence including major brands like CNN, AccuWeather, WeatherNation and The Weather Network. For more information, visit www.baronweather.com.
Applications
Microsoft has selected Vizzion for worldwide traffic camera imagery in Windows 10 and Bing Maps. This feature complements existing traffic flow data and incident data, and allows users to visualize up-to-the-minute road conditions.
Through IBM’s Max Traffic platform, live traffic camera streams and imagery can support the delivery of hyper-local traffic and weather information to a broadcast audience.
One of the largest radio broadcasters in the United States, Audacy, uses Vizzion's Desktop Video Wall to create local traffic and weather reports.
Total Traffic & Weather Network (TTWN), the leading provider of traffic, weather, news, and sports content in the United States, has partnered with Vizzion to power the live camera feeds on TTWN’s online and mobile traffic platforms.
Bannister Lake, a leading provider of professional video graphic display solutions, has incorporated Vizzion’s traffic camera data and feeds into its Chameleon data aggregation and management solution.